by Macatawa Marketing | May 6, 2026 | AI
For small businesses, introducing AI into your business doesn’t mean hiring a data science team or overhauling your entire tech stack. It means finding the right tools, starting small, and building from there, strategically. The numbers tell a clear story:...
by Macatawa Marketing | May 6, 2026 | AI
Artificial intelligence tools have become a standard part of everyday business life. From drafting emails to summarizing reports to answering customer questions, AI is showing up in nearly every workflow. And for small and mid-sized businesses, the appeal is clear:...
by Macatawa Marketing | May 6, 2026 | Technology Best Practices
Summer in West Michigan is something special. The beaches fill up, the patios open, and your team – rightfully so – starts taking time off. But while your business shifts into a slower gear, one thing doesn’t slow down at all: the people and systems...
by Macatawa Marketing | May 5, 2026 | AI
You’ve heard the term hundreds of times by now. It’s in the news, on your software vendor’s homepage, and probably in your inbox. But if you’re a business owner or manager and you’re still not entirely sure what AI actually is – or...
by Macatawa Marketing | Mar 31, 2026 | Cybersecurity
It Looked Real. It Sounded Real. It Wasn’t. You get a message from your CEO asking for help with an urgent request. Maybe it’s a quick Microsoft Teams call. Maybe it’s a voicemail. The voice sounds right. The tone is familiar. The request is simple – send a...
