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3 Solutions that Can Fuel Business Growth

The small business owner has to commit to changing the way that you look at his/her business. It’s not always easy. When demand makes you think bigger, your technology spend becomes a major priority. Let’s take a look at some of the changes a growing business has to make.

You’ll find that a lot of businesses succeed because the people running them are able to adapt to the challenges tossed their way. Whether that is learning from particular case studies or an intuition that makes you know you will succeed at this, you know that problems come from every angle. Technology smooths those angles out. Here are a few tools worth talking about:

Internet-Based Telephone System

Voice over Internet Protocol (VoIP) is an Internet-based telephone system, but really it is a money saver. Why should your business continue to waste money that could be better spent elsewhere? A VoIP system is a telephone system that uses your company’s bandwidth to deliver enterprise level call, text, and conferencing services.

A cloud-based, professionally maintained VoIP system can solve a lot of communications problems many could see with traditional phone systems. They include:

  • Price – VoIP customers have the obvious cost reduction of eliminating their reliance on the telephone company.
  • Scalability – A VoIP system makes adding and removing lines easy. A new phone can be up and running within minutes.
  • Mobility – VoIP systems typically come with soft phone options that can turn any smartphone into a VoIP phone.
  • Options – Any option a traditional telephone system can have, a VoIP platform offers. With VoIP you can get comprehensive communications tools that can be integrated with your business’ other operational systems.
  • Hardware – Hosted VoIP systems typically use top-of-the-line hardware systems to ensure reliability.

A new Hosted VoIP system covers a lot of your business’ communications and can be a great tool for the growing business.

Web Presence

Brand awareness is extremely important for modern businesses. In fact, it is right up there with convenience as the most important variable that consumers say plays into their decision to choose a product or service. With this in mind, having a web presence is more important than ever. Getting a website made isn’t enough anymore. Today’s businesses not only need to focus their marketing efforts locally using traditional methods, they also need to invest time and effort into their web marketing.

Many businesses have started using social media to start the conversation as it gives a business access to a customer base that they may not have access to in normal situations. The conversation that starts on social media by sharing knowledge via blogs and other pieces of content, responding to user problems with direct interaction, and promoting the good work that you do through case studies and other testimonials, can quickly become a great way to engage an audience that is looking for answers to their own problems. By linking your webpage to your social media accounts, you will increase traffic, which increases sales opportunities.


Customer Relationship Management (CRM) is operational management software that can function as a liaison between a business and their customers or potential customers. The CRM comes in many forms but their purpose is always to streamline and facilitate action on the operational end and offer support on the consumer end. Some of the features found in the CRM include a laundry-list of features that include:

  • Contact management
  • Lead management
  • Relationship tracking
  • Account management
  • Quote and purchase management
  • Procurement/Vendor management
  • Workflow automation
  • Sales process automation
  • Service automation
  • Campaign management
  • Business analytics

…and more.

Why do you need these options? Because as your business grows, you won’t have time to do all the things that need to be done. If your reliance on automation has increased, the CRM is a great tool that enhances departmental interoperability, providing the efficient and collaborative workflow that supports business growth.

The CRM’s tools can be combined with payroll software, supply chain management software, service delivery software, and more to provide businesses the resources needed to support a business’ end-to-end operations.

Getting the most out of your business requires looking for solutions to your problems. Macatawa Technologies presents solutions for business problems. Call our IT experts today to get started using technology to fuel your organization’s growth.


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