by Macatawa Marketing | Feb 24, 2026 | Technology Best Practices
Artificial Intelligence tools like ChatGPT are transforming the way businesses operate. From automating routine tasks to generating ideas, AI can boost productivity and efficiency – but only if used safely. Understanding best practices for using AI in business...
by Macatawa Marketing | Aug 28, 2025 | Technology Best Practices
Artificial Intelligence has entered everyday life in powerful ways, from chatbots on our phones to advanced analytics in the boardroom. But not all AI is built or should be used the same way. The biggest distinction lies in personal AI vs business AI. Each serving...
by Macatawa Marketing | Jul 18, 2025 | Business Strategy
Artificial intelligence (AI) tools are becoming a common part of daily operations for small businesses. From document drafting to workflow automation, AI can save time and increase productivity. But without clear policies in place, it can also introduce risk. If...
by Macatawa Marketing | Jun 24, 2025 | Technology Best Practices
If you run a small business, you know how quickly your day can be consumed by repetitive tasks and to-dos. Whether it’s drafting internal communications, creating checklists, or answering common employee questions, the hours slip away. What if you could get some of...
