by Macatawa Marketing | Sep 16, 2025 | Business Strategy
Many small business owners view their IT spending as a necessary evil – just another line on the expense report. But an IT budget for a small business is one of the smartest investments you can make. Properly allocated, it not only keeps your operations running...
by Macatawa Marketing | Sep 16, 2025 | Business Strategy
When many business leaders hear the word budget, their minds immediately go to expense sheets, cost-cutting measures, and financial restrictions. But when it comes to IT budgeting, thinking only in terms of costs can be short-sighted and more costly in the long run....
by Macatawa Marketing | Aug 28, 2025 | Technology Best Practices
Artificial Intelligence has entered everyday life in powerful ways, from chatbots on our phones to advanced analytics in the boardroom. But not all AI is built or should be used the same way. The biggest distinction lies in personal AI vs business AI. Each serving...
by Macatawa Marketing | Aug 14, 2025 | Cybersecurity
In 2025, the ROI of cybersecurity training is clearer than ever. With cyber threats growing in complexity and frequency, businesses are no longer asking if they should train staff, but how soon they can start. Cybersecurity breaches cost small and mid-sized businesses...
by Macatawa Marketing | Aug 14, 2025 | Cybersecurity
In 2025, cybersecurity training for employees is more critical than ever. With threats evolving and remote work becoming standard in many industries, your team can no longer be your weakest link. Effective training doesn’t just tick a compliance box, it actively turns...
